Modeo, formerly known as Crown Castle Mobile Media, announced
today (04/01/2006) that it will begin rolling out DVB-H services
in the top 30 markets across the USA this year. The service is
previewed at a trade show in Las Vegas this week on devices from
a number of manufacturers, including Motorola and Nokia. 2006
will also see the launch of DVB-H services in Italy. Leading mobile
entertainment industry analysts, including Frost & Sullivan
and IDC, project the mobile video market will exceed $1.5 billion
The following text is taken from a Crown Castle International
HOUSTON, Jan 04, 2006 -- Crown Castle Mobile
Media LLC has changed its name to Modeo(TM) LLC ("Modeo")
and announced that it plans to deliver live mobile TV to the top
30 markets across the United States. Visitors at the International
Consumer Electronics Show in Las Vegas this week will get a preview
of Modeo's service in demonstrations with several of the world's
largest device manufacturers, including Motorola, Inc., and Nokia
Modeo, a subsidiary of Crown Castle International Corp., has
unencumbered spectrum rights and unique expertise across wireless
network, broadcast and content platform operations necessary to
bring this innovative media service to market. During 2005, Modeo
successfully piloted its DVB-H mobile broadcast network in Pittsburgh.
Modeo plans to launch the service commercially during 2006 in
select major U.S. markets, including New York City. Modeo is currently
working on a nationwide deployment of its network to the top 30
U.S. markets, with launches targeted throughout 2007.
"Modeo is designed to deliver a superior mobile video experience
so that consumers can enjoy shows wherever and whenever they choose,"
said Michael Schueppert, President of Modeo. "Our marketing
campaign, 'Modeo: For the love of TV', emphasizes our focus on
providing a fun and easy-to-use service that delivers popular
news, sports, music and entertainment to a broad range of mobile
devices including cell phones, laptops, portable media players,
personal digital assistants and more."
Modeo is planning to offer a compelling package of live video
and audio channels and be the world's first mobile broadcast network
to support podcasting. Podcasting is a term used to describe the
distribution of recorded audio or video programs over internet
protocol networks like DVB-H. Modeo subscribers then will be able
to download dozens of video podcasts and hundreds of audio podcasts
each week directly to their mobile device. Video services are
designed to be broadcast in digital TV quality at QVGA resolution
at up to 30 frames per second, significantly exceeding the quality
offered by first generation mobile video products.
Leading mobile entertainment industry analysts, including Frost
& Sullivan and IDC, project the mobile video market will exceed
$1.5 billion by 2009. Multicast networks like Modeo, which use
the global standard DVB-H technology, are expected to be the largest
and fastest growing segment of the mobile video market. DVB-H
trials are underway in several countries, including the U.S.,
Germany, Finland, the United Kingdom, France, Italy, Spain, Australia
and Singapore. The standard is supported by leading wireless and
technology firms including Nokia, Motorola, Samsung, Texas Instruments,
Intel, Philips and Microsoft.
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(Last update 04/01/2006)