RAI-Turin




GENERAL INFORMATION
 
   
LOCATION
 
Turin, Italy
 
PARTICIPATING COMPANIES
 
RAI
Mobile operators have been invited to take part.
 
CONTACT
 
a.morello@rai.it
 
DURATION
 
6 months technical (February-November 2005)
6 months pre-commercial from Nobember 2005
 
AIMS & OBJECTIVES
 
Technical: indoor coverage evaluation in urban environment and mobile coverage on roads, network architecture definition and cost evaluation.
Pre-commercial: evaluation of user preferences, analysis of different content formats, analysis of possible tariff ranges acceptable for users.
 
BUSINESS MODEL(S) INVESTIGATED
 
Pay-TV model, possibly integrated with advertising and interactive value-added services (VAS) on GSM and UMTS. The broadcaster provides the network and video/audio content and aggregates the multiplex. The basic offer must be available on any terminal, independent of the mobile operator selected by the user. The mobile operator may provide customer care and billing for Pay-TV, and revenue sharing on VAS.
 
USERS
 
>200 (under selection)
 
SERVICE CONTENT
 
Up to 10 TV services, including the free-to-air RAI offer and thematic channels (Rai News24, RaiSport,...) and one or more ad-hoc services produced for mobile terminals.
 
TARIFFS / PRICING LEVELS
 
The panellists will not be billed during the trials.
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
1 main transmitter (ERP>1kW) plus 1-2 in-band repeaters (ERP<50W), covering the Turin urban area.
 
BROADCAST BAND AND FREQUENCY
 
UHF Channel 29
 
DVB-H PARAMETERS
 
8k mode, QPSK 1/2, MPE-FEC 3/4, time-slicing.
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
Hierarchical QPSK 1/2 in 64QAM 1/2, alfa=2 will also be tested for a limited time.
 
VIDEO FORMAT
 
H.264
 
INTERACTIVITY PLATFORM
 
Proprietary
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
Proprietary
 
HEADEND EQUIPMENT
 
Not available
 
RECEIVER / TERMINAL EQUIPMENT
 
Mobile telephones
 
   
Information correct as of 16/09/2005
 

 

 

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