Paris Mobile TV Customer Trial




March 08, 2006 - Summary of initial results:
  • average viewing time of 20 minutes per day
  • 50% of the participants stated that they watched mobile TV mainly at home, 14% while travelling (to be weighted by the absence of coverage in the metro during the pilot) and 12% in the workplace
  • 3 periods of highest use: morning (9/10H), midday (13/14H) and evening (20/22H). 18% of participants stated that they watched TV once a week, 57% several times a week and 25% once a day
  • The most watched programmes were: news, music, entertainment, sport, documentaries and, for the CANAL+ testers, films
  • 73% of participants said they were fairly or very satisfied with use of the service. 68% would be prepared to take out a subscription as proposed in the pilot for 7€/month or more
  • More than 80% said they were satisfied with the content proposed
  • For some participants, it was also possible to establish a link between time and place: short viewing periods (less than 5 minutes) in a waiting room, while waiting for the metro (the Place d'Italie station has DVBH coverage), at a friend's house / intermediate viewing periods (up to 30 minutes) in the car, bus / longer viewing periods (more than 30 minutes), indoors (home, restaurant, etc.)

The fact that most TV was viewed indoors highlights the need to ensure very high quality coverage inside buildings, hence the choice of the particularly robust and effective broadcasting offered by the DVB-H standard.

 
   
GENERAL INFORMATION
 
   
LOCATION
 
Paris, France
 
PARTICIPATING COMPANIES
 

- Groupe CANAL+: main organiser and aggregator of broadcast services - operator of the DVB-H broadcast platform
- Nokia: provider of DVB-H broadcast equipment and DVB-H terminals
- SFR: telecom network operator and organiser of return channel sercies - operator of e-commerce platform
- Towercast: provider and operator of broadcast infrastructure

 
CONTACT
 
 
DURATION
 
Start: 15/09/2005 - authorisation to broadcast for 9 months
 
AIMS & OBJECTIVES
 

Main objectives are to assess:
- the quality of reception of the proposed services
- the diversity and attractiveness of the services proposed (TV channels, radio stations and interactive services
- the users' behaviour in terms of usage, service ergonomics and programme content
- the adequacy of the services offered and the client expectations
This trial will also allow the testing and optimisation of technical parameters adn will contribute to the definition of a relevant business model.

 
USERS
 
Total: 500
250 selected from CANAL+/CANALSAT subscriber base and managed by Groupe CANAL+
250 selected from SFR subscriber base and managed by SFR
53% men and 47% women, split 39% aged from 25 to 34, 32% from 35 to 49, 17% from 15 to 24 and 12% over 50.
 
SERVICE CONTENT
 

-13 TV channels covering all main TV themes (cinema, sport, information, music,...)
CANAL+, iTélé, Planète, CineCinéma Premier, Sport+, L'Equipe TV, Equidia, Jimmy, Canal J
- 4 radio stations: Europe 1, FIP, NRJ, SKYROCK
Other services might be proposed to the testers during the trial following authorisation from the CSA (regulatory authority).

 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
3 transmitters covering Paris
800W for one emitter and 400 W for the 2 others (PAR = 5kW for one of the emitters and 2.5kW for the two others)
 
BROADCAST BAND AND FREQUENCY
 
UHF Band IV
Frequency: 538MHz
7 MHz channel
 
DVB-H PARAMETERS
 
Modulation: QPSK 2/3
OFDM mode: 8k
Number of time-slices: 15
MPE-FEC: not activated
Guard Interval: 1/8
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
100% of bandwidth used for DVB-H
 
VIDEO FORMAT
 
Encoding format = H263, bitrate = 270 kbit/s (video+audio)
Player = RealPlayer (integrated into Nokia 7710 Mobile TV application)
 
INTERACTIVITY PLATFORM
 
Nokia IPDC
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
Nokia IPDC
 
HEADEND EQUIPMENT
 
Nokia IPDC + Envivio H263 encoding software integrated on Dell 2850 platforms
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia 7710
Other terminals will probably be tested during the trial (pocket TV terminals, other mobile phone terminals...)
 
   
Information correct as of 28/09/2005
 

 

 

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