Confirm findings of earlier research into usage and viability
of mobile TV services, particularly regarding:
- the potential uptake of mobile broadcast TV and its customer
value for the UK market
- identification of genres and content types that work in the
- evaluation of DVB-H technology performance
Plus, start building a viable mobile TV ecosystem with potential
BUSINESS MODEL(S) INVESTIGATED
Subscription and Pay As You Go/Pay-per-View
360 existing O2 customers. Selected
by demographics by a market research agency.
16 linear TV services: BBC1, BBC2,
ITV1, ITV2, Channel 4, Five TV, BBC News 24, Sky News, CNN, Cartoon
Network, Discovery Channel, British Eurosport, Sky Sports News,
British Shorts TV, Sky Travel, MTV custom channel.