Arqiva / O2 Oxford Trial

 
A set of interim results for this trial was released in January 2006 - a summary of the results is given in this press release.
 
   
GENERAL INFORMATION
 
   
LOCATION
 
Oxford, UK
 
PARTICIPATING COMPANIES
 
Arqiva / O2
Content Providers: BBC, ITV, Channel 4, Five TV, Turner Broadcasting, Shorts International, Discovery, Eurosport, MTV, BSkyB
 
CONTACT
 
mike.brooks@arqiva.com
 
DURATION
 
6 months: October 2005 to March 2006
 
AIMS & OBJECTIVES
 

Confirm findings of earlier research into usage and viability of mobile TV services, particularly regarding:
- the potential uptake of mobile broadcast TV and its customer value for the UK market
- identification of genres and content types that work in the mobile environment
- evaluation of DVB-H technology performance
Plus, start building a viable mobile TV ecosystem with potential partners.

 
BUSINESS MODEL(S) INVESTIGATED
 
Subscription and Pay As You Go/Pay-per-View
 
USERS
 
360 existing O2 customers. Selected by demographics by a market research agency.
 
SERVICE CONTENT
 
16 linear TV services: BBC1, BBC2, ITV1, ITV2, Channel 4, Five TV, BBC News 24, Sky News, CNN, Cartoon Network, Discovery Channel, British Eurosport, Sky Sports News, British Shorts TV, Sky Travel, MTV custom channel.
 
TARIFFS / PRICING LEVELS
 
Not permitted by license to charge users.
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
9 Harris transmitters in SFN covering Oxford
 
BROADCAST BAND AND FREQUENCY
 
Band IV, 554MHz
 
DVB-H PARAMETERS
 
QPSK, 1/2 FEC, 10 Time-slices
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
100% used for DVB-H services.
 
VIDEO FORMAT
 
H.263
 
INTERACTIVITY PLATFORM
 
None
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
IPSec
 
HEADEND EQUIPMENT
 
Nokia "ServiceSystem" v2.2
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia 7710
 
   
Information correct as of 19/01/2006
 

 

 

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