Finnish Mobile TV




This pilot was completed in June 2005 with results released in August 2005. You can find a summary of the results at www.finnishmobiletv.com.
 
   
GENERAL INFORMATION
 
   
LOCATION
 
Helsinki, Finland
 
PARTICIPATING COMPANIES
 
Network Operator: Digita
Broadcasters: MTV3, Nelonen, YLE
Mobile Operators: Elisa, TeleSonera Finland
Nokia
 
CONTACT
 
 
DURATION
 
08/03/2005 - 20/06/2005
 
AIMS & OBJECTIVES
 
- To truly understand how end-users feel about mobile phone TV services
- To verify all the necessary technological parts for mobile broadcasting services
- To provide the basis for further technology and business development for each party
- Support regulatory work and frequency coordination
 
MAIN RESULTS
 
- 58% of the pilot users believes that mobile TV will become popular in the future.
- 41% of the pilot users would buy the service
- Mobile Tv is used for killing time and to stay updated
- Top-3 usage situations: when traveling to/from work/school, at home, at work.
- Fixed monthly fee most acceptable pricing model. from 5e/month up to 10 e/month
- Pay per view pricing model was well received among the Pilot participants.
 
BUSINESS MODEL(S) INVESTIGATED
 
- Network operator – broadcasting platform, network&service operator
- Mobile operators – billing, identification, interactivity
- Broadcasters – content service providers
- Nokia – solution and terminal provider
- Content aggregation – joint effort
 
USERS
 
500 randomly selected from 2 mobile operators’ customer base among those living in the network area.
 
SERVICE CONTENT
 

- 16 tv channels: Domestic YLE TV1 & TV2, MTV3, Nelonen, MTV3 Extra, SubTV, Nelonen Extra, Urheilukanava, satellite: BBC, CNN, Eurosport, Euronews, Fashion TV, Viva Plus, other TV channels; Snadi TV, Indica TV
- 3 radio channels: Radio Nova, YLE Radio Peili, YLE Extrem

 
TARIFFS / PRICING LEVELS
 

- Basic network access fee €4.9/month.
- In April there was a special access fee for satellite channels of €3.9/month.
- In addition there were 2 weekends where PPV pricing was used in Formula1 in MTV3Extra channel : @0.50/day total €2/weekend.

 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
n/a
 
BROADCAST BAND AND FREQUENCY
 
8 MHz band on channel 38
 
DVB-H PARAMETERS
 
n/a
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
Dedicated multiplex with 8 MHz
 
VIDEO FORMAT
 
H.263
 
INTERACTIVITY PLATFORM
 
GPRS and SMS
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
IP SEC encryption
 
HEADEND EQUIPMENT
 
Nokia Broadcast Solution 2.2
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia 7710 and SU22 DVB-H receiver
 
   
Information correct as of 11/11/2005
 

 

 

DVB is a registered trademark of the DVB Project. © 2005 DVB Project Office. All rights reserved.