Piloto DVB-H - Telefónica Móviles




The results of this pilot were presented on Feburary 15th 2006 by Abertis Telecom, Nokia and Telefónica Móviles at the 3GSM World Congress in Barcelona. The pilot involved 500 users in Madrid and Barcelona. The results of the study clearly point to a viable commercial launch of the service in the future, confirming that customers are looking for TV on their mobile phone and not a portable TV.

55% of the users said they would continue to use the service even if they had to pay for it. They would be willing to pay up to around 5 euros for a multi-channel package, made up of a basic package plus a premium channel. Nearly 75% said they would recommend the service.

The average daily viewing time was 16 minutes with 71% of users saying they had watched digital TV on their mobile phones for 15-20 minutes a day, and 17% for over 25 minutes.

Download full press release

 
   
GENERAL INFORMATION
 
   
LOCATION
 
Barcelona & Madrid, Spain
 
PARTICIPATING COMPANIES
 
Abertis Telecom, Nokia, Telefónica Móviles, Antena 3, Sogecable, Tele 5, TVE, Telemadrid, TV de Catalunya
 
CONTACT
 
alex.mestre@abertistelecom.com
 
DURATION
 
Started September 2005. Will end in February 2006, coinciding with the closing ceremony of 3GSM World Congress 2006 in Barcelona.
 
AIMS & OBJECTIVES
 

- Understand the acceptance of mobile TV services by the final users
- Verify the technological components of mobile TV broadcasting services
- Provide the fundaments for future business and technological developments for the companies participating in the pilot.

 
BUSINESS MODEL(S) INVESTIGATED
 
To be defined during the trial.
 
USERS
 
500 users were selected attending to different profiles and characteristics in the cities of Barcelona and Madrid.
 
SERVICE CONTENT
 

National and regional content is included considering the two network areas defined (Barcelona and Madrid).
National: TVE, Tele 5, Antena 3, Sogecable
Regional: TV de Catalunya (Barcelona), Telemadrid
The following services are distributed:
TVE1, TVE2, Teledeporte, 24H, Cuatro, CNN+, Jetric, 40TV, A3, Telecinco, FDF, TV3, 324, Telemadrid, laOtra, Intereconomia

 
TARIFFS / PRICING LEVELS
 
Subscription and non-subscription programmes/bundles have been defined.
 
   
TECHNICAL INFORMATION
 
   
TRANSMITTERS
 
Two dense SFN networks in Barcelona and Madrid.
 
BROADCAST BAND AND FREQUENCY
 
Barcelona: Channel 22 (482MHz)
Madrid: Channel 27 (522MHz)
 
DVB-H PARAMETERS
 
Mode: 8K
Modulation: QPSK
Code Rate: 1/2
Guard Interval: 1/8
 
AMOUNT OF BANDWIDTH USED FOR DVB-H
 
Dedicated DVB-H multiplex with a total capacity of 5.3Mbit/s
 
VIDEO FORMAT
 
H.263
 
INTERACTIVITY PLATFORM
 
Interactivity ids is provided by a GPRS return channel
 
CONDITIONAL ACCESS / DRM TYPE AND PROVIDER
 
Nokia IPDC
 
HEADEND EQUIPMENT
 
DVB-H head-end platform from Nokia
Transmitters and Gap Fillers from: MIER, Rohde&Schwarz, Egatel, Intelsis.
RF Components and filters: RYMSA
 
RECEIVER / TERMINAL EQUIPMENT
 
Nokia 7710
 
   
Information correct as of 20/02/2006
 

 

 

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